Lacoste Clothing
In 1933, René "The Crocodile" Lacoste founded the Lacoste sportswear label - famed for its piqué-cotton polo shirts and alligator/crocodile logos.

The Lacoste "alligator" shirts made fashion history, becoming standard-issue preppy attire in the early 1980s (as enshrined in The Official Preppy Handbook)...

"But suppose," Lacoste once quipped, "I had picked a rooster!"
Lacoste, René"The Crocodile" (1904-1996) French tennis player and entrepreneur, founder of René Lacoste (1933) noted for his invention of the metal tennis racket and for his pioneering role in the creation of brand-driven fashion