Stone Island Clothing
The brand was first conceived in the late 70's, a spin off from designer sportswear kings of Italy, sportswear SPA. Stone Island was coupled with CP Company for a time and the full launch of Stone Island came in 1983. Stone Island began with hard wearing clothing, but to stand out from other up and coming Italian designers, Stone Island invested heavily in material research, using techno fibres and eventually would be the next best thing to NASA in material research.

Stone Island became renowned for knitwear and in particular its jackets which could not be worn-out, ripped or wrecked. It was said once of Massimos work with Stone Island - "He is to fashion what the Matrix is to film".

At the turn of the Millenium, Stone Island simplified their famous compass logo, stitched onto material as opposed to a button on badge, hence the rise of the new Stone Island denim range which now comprises half of all that is made.